GEO: Getting Cited by AI Assistants

Challenge

• Strong classic SEO performance but weak mention frequency in AI answers.
• Key pages lacked definition-first structure and evidence-backed claims.
• Entity signals and topical clustering were inconsistent across the site.

Approach

1. Rewrote priority pages with definition-first and FAQ-ready structure.
2. Added source-backed claims, schema alignment, and clearer entity signals.
3. Built supporting cluster content around commercial GEO queries.
4. Tracked AI mentions and citation share on a fixed query set.
5. Iterated weekly on pages with low citation rates.

What Moved the Needle

• 47% citation rate across prioritized query set.
• +180% growth in AI brand mentions.
• Repeatable GEO workflow for ongoing expansion.

Key Takeaway

AI citation growth is measurable and improvable when content, entity signals, and evidence architecture are managed as one system.

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