Data-driven Google Ads campaigns that deliver measurable ROI. Search, Shopping, Display, and YouTube — every channel managed by specialists, not generalists.
The average Google Ads account wastes 25-40% of its budget on irrelevant clicks, poor targeting, and unoptimized campaigns. We've audited hundreds of accounts and the same patterns repeat: broad keywords eating the budget, missing negative keywords, poor landing page alignment, and automated bidding without proper conversion tracking.
Google's Smart campaigns and broad match defaults are designed to spend your budget quickly — not efficiently. The difference between a mediocre and expert-managed campaign is 2-4x in conversion volume at the same spend.
We combine engineering rigor with advertising expertise: custom scripts for bid automation, Python-based analysis for large accounts, and rapid experimentation frameworks that find winning combinations faster.
We manage every Google Ads campaign type, plus Microsoft Ads for additional reach.
Text ads targeting high-intent keywords. Granular ad group structure, RSA optimization, sitelinks, callouts, and structured snippets. Exact and phrase match strategies that maximize relevance while controlling costs.
Product feed optimization, merchant center management, Smart Shopping / Performance Max with segmented asset groups. Priority campaign structures for bid stratification and budget control across product categories.
In-stream, bumper, and discovery ad formats. Audience targeting using custom intent, affinity, and in-market segments. Creative guidelines for maximum view rates and conversion. Brand awareness and direct response campaigns.
Display network targeting with managed placements, remarketing lists segmented by behavior, and dynamic remarketing for e-commerce. Frequency capping and view-through conversion tracking for accurate attribution.
Structured Performance Max campaigns with proper asset group segmentation, audience signals, and feed optimization. Not the default "set and forget" approach — we layer control on top of Google's automation for better results.
Google Tag Manager setup, server-side tracking, enhanced conversions, offline conversion import, and multi-touch attribution modeling. Without proper tracking, you're flying blind — we make sure every conversion is counted.
We audit your current Google Ads account structure, identify wasted spend, and fix conversion tracking (GTM, enhanced conversions, server-side if needed). Clean data is the foundation of every optimization.
Based on audit findings, we rebuild campaigns with proper structure: SKAG or thematic ad groups, keyword match type strategy, negative keyword lists, ad copy testing framework, and extension setup.
Daily bid management, weekly search term analysis, A/B testing of ad copy and landing pages. We optimize for quality score, conversion rate, and CPA simultaneously — not ROAS performance.
Once core campaigns are performing, we expand: new keyword opportunities, YouTube campaigns, remarketing funnels, and CRO experiments. We test new channels and scale winners.
We recommend a minimum media spend of €3,000/month for Google Ads to generate enough data for meaningful optimization. Below that threshold, it becomes difficult to run proper A/B tests and gather statistically significant results. Our management fee is separate from media spend.
Management fee starts at €1,500/month or 12-15% of media spend (whichever is greater). This includes campaign strategy, daily optimization, weekly reporting, and monthly strategy reviews. Setup/audit is a one-time fee of €500-1,000 depending on account complexity.
We don't guarantee specific ROAS because results depend on many factors beyond ad management: product-market fit, landing page experience, pricing, and seasonality. What we guarantee is transparent, data-driven management with clear KPIs. Our average client sees 30-60% improvement in efficiency within the first 3 months.
Absolutely. We always work in your account (or set one up under your ownership). All campaigns, data, and conversion history belong to you. If we part ways, you keep everything. We never use MCC-owned accounts that lock you in — that's an industry red flag.
Free Google Ads audit — we'll show you exactly how to improve your campaigns.
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