Google Ads agency for Barcelona
Paid search, conversion tracking, and landing page testing for companies competing in Barcelona and Spain.
PPC consultation for Barcelona Paid search built with clean tracking and clear ownership
Google Ads Agency & PPC Management
Lemon SEO provides Google Ads management for companies that need measurable demand capture, clean conversion tracking, and a transparent PPC agency model. We manage Search, Shopping, Performance Max, YouTube, remarketing, and reporting from accounts you own.
Paid Search Model
Demand Streams, Query Structure, Landing Pages, and Conversion Events
PPC performance improves when campaign structure, search terms, landing-page intent, conversion tracking, and testing loops are planned as one measurable system.
Google Ads management for Lisbon
Campaign structure, query mapping, and reporting for Lisbon, Portugal, and international teams.
PPC consultation for Lisbon
💸 The
Problem
Stop Wasting Ad Spend
Good PPC management is not only about changing bids. It starts with clean conversion tracking, clear campaign structure, search term discipline, landing page alignment, and honest reporting.
Without that base, Google Ads can spend quickly while making the numbers look better than the business reality. As a Google Ads agency working with international and local businesses in Barcelona and Lisbon, we manage campaigns with transparent account ownership.
You keep your Google Ads account, conversion history, audiences, and data. We bring structure, testing cadence, GA4/GTM tracking, and budget decisions that connect to pipeline or revenue indicators.
⚠️ Common Issues We Fix
- Broad match keywords eating 50%+ of budget
- Missing or incorrect conversion tracking
- No negative keyword strategy
- Landing pages mismatched with ad intent
- Performance Max running without structure
- No audience segmentation or remarketing
🎯 Campaign Types
PPC Services
We manage every Google Ads campaign type, plus Microsoft Ads for additional reach.
🔍
Search Campaigns
Text ads targeting high-intent keywords. Granular ad group structure, RSA optimization, sitelinks, callouts, and structured snippets. Exact and phrase match strategies that maximize relevance while controlling costs.
🛒
Shopping Campaigns
Product feed optimization, merchant center management, Smart Shopping / Performance Max with segmented asset groups. Priority campaign structures for bid stratification and budget control across product categories.
📺
YouTube & Video Ads
In-stream, bumper, and discovery ad formats. Audience targeting using custom intent, affinity, and in-market segments. Creative guidelines for maximum view rates and conversion. Brand awareness and direct response campaigns.
🖼️
Display & Remarketing
Display network targeting with managed placements, remarketing lists segmented by behavior, and dynamic remarketing for e-commerce. Frequency capping and view-through conversion tracking for accurate attribution.
🤖
Performance Max
Structured Performance Max campaigns with proper asset group segmentation, audience signals, and feed optimization. Not the default "set and forget" approach — we layer control on top of Google's automation for better results.
📊
Tracking & Attribution
Google Tag Manager setup, server-side tracking, enhanced conversions, offline conversion import, and multi-touch attribution modeling. Without proper tracking, you're flying blind — we make sure every conversion is counted.
| Deliverable | What it covers | Typical output |
|---|---|---|
| Google Ads account audit | Structure, search terms, conversion tracking, budget allocation, assets, and landing pages. | Waste analysis and rebuild priorities. |
| Campaign architecture | Search, Shopping, Performance Max, audiences, negative keywords, and testing cadence. | Account structure and launch checklist. |
| Management reporting | CPA, ROAS, lead quality, query quality, budget pacing, and landing page tests. | Weekly notes and monthly decision report. |
⚙️ Process
How We Manage PPC
01
Account Audit & Tracking Setup
We audit your current Google Ads account structure, identify wasted spend, and fix conversion tracking (GTM, enhanced conversions, server-side if needed). Clean data is the foundation of every optimization.
02
Campaign Restructure
Based on audit findings, we rebuild campaigns with proper structure: SKAG or thematic ad groups, keyword match type strategy, negative keyword lists, ad copy testing framework, and extension setup.
03
Optimization & Testing
Daily bid management, weekly search term analysis, A/B testing of ad copy and landing pages. We optimize for quality score, conversion rate, and CPA simultaneously — not ROAS performance.
04
Scale & Diversify
Once core campaigns are performing, we expand: new keyword opportunities, YouTube campaigns, remarketing funnels, and CRO experiments. We test new channels and scale winners.
Proof Module
Paid Search Performance Signals
Only verified paid-search evidence should be attached here before publication.
Related Case Studies
Evidence to publish
Add approved Google Ads, GA4, CRM, conversion tracking, landing-page, or client-approved proof only after verification.
❓ Questions
PPC FAQ
We recommend a minimum media spend of €3,000/month for Google Ads to generate enough data for meaningful optimization. Below that threshold, it becomes difficult to run proper A/B tests and gather statistically significant results. Our management fee is separate from media spend.
Management fee starts at €1,500/month or 12-15% of media spend (whichever is greater). This includes campaign strategy, daily optimization, weekly reporting, and monthly strategy reviews. Setup/audit is a one-time fee of €500-1,000 depending on account complexity.
We do not promise specific ROAS because results depend on many factors beyond ad management: product-market fit, landing page experience, pricing, and seasonality. What we commit to is transparent, data-driven management with clear KPIs, waste reduction, and a prioritized testing plan.
Absolutely. We always work in your account (or set one up under your ownership). All campaigns, data, and conversion history belong to you. If we part ways, you keep everything. We never use MCC-owned accounts that lock you in — that's an industry red flag.
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