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Healthcare Case Study

MedTech Marketplace: 10x Organic Growth

A multi-project medtech marketplace needed to scale organic growth without losing crawl efficiency. We rebuilt the search architecture, automated QA, and aligned content operations with technical releases.

Category
Healthcare
Client
Anonymized client case · Data protected under NDA
  • +940%

    organic traffic from baseline

  • 3.2x

    revenue growth in the same period

Figures are being updated.

Challenge

  • Traffic growth had stalled while the platform expanded across 10+ medical verticals.
  • Crawl budget was wasted on low-priority URLs, while critical category pages were under-indexed.
  • Content quality and internal linking consistency varied across thousands of pages.

Approach

  1. Ran deep crawl and server-log analysis to isolate indexation bottlenecks.
  2. Redesigned information architecture with clean hub-to-detail paths and canonical discipline.
  3. Implemented internal-linking templates aligned to search intent clusters.
  4. Shipped automated content QA for metadata, headings, and entity coverage before publication.
  5. Established monthly release checklists with post-deploy validation in Search Console.

What Moved the Needle

  • +940% organic traffic from baseline.
  • 3.2x revenue growth in the same period.
  • Sustainable crawl/indexation framework for continuous expansion.

Key Takeaway

At marketplace scale, architecture and crawl governance drive growth more than isolated on-page tweaks.

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Results Timeline

MetricMonth 0Month 6Month 12
Organic Traffic Index1004301040
Qualified Leads Index100235420
Revenue Index100185320
Indexed Priority URLs2,1004,3005,600
Tools
  • Search Console

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