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Local SEO Case Study

Multi-Location Google Business Profile: Dominating Local Search

A multi-location brand needed consistent local visibility across Spain and Portugal. We standardized local SEO operations while preserving location-level relevance.

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Category
Local SEO

  • +720%

    maps impressions across the portfolio

  • 15

    location system with consistent quality standards

Figures are being updated.

Challenge

  • Profiles were inconsistent across locations and markets.
  • Review response cadence and local content freshness were uneven.
  • Location pages lacked strong geo-specific internal linking.

Approach

  1. Created a single operating playbook for all Google Business Profiles.
  2. Implemented weekly review and local post automation workflows.
  3. Built geo-specific landing pages with service-area modifiers.
  4. Normalized NAP signals and citation consistency across directories.
  5. Tracked local pack visibility by location and intent cluster.

What Moved the Needle

  • +720% maps impressions across the portfolio.
  • Higher action intent (calls, directions, website clicks).
  • 15-location system with consistent quality standards.

Key Takeaway

Local SEO scales when profile operations, content, and citations are governed centrally but executed locally.

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Results Timeline

MetricMonth 0Month 6Month 12
Maps Impressions Index100380820
Direction Requests Index100220410
Average Rating4.14.64.8
Top-3 Local Pack Coverage18%44%71%
Tools
  • Google Business Profile

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